How to make your small firm stand out from the pack
Starting a business is easier than ever these days – the tricky thing is to make that business distinctive when it seems that even the smallest possible niches have been covered. However, there are still many extremely effective means of winning your small firm the all-important visibility of your potential customers .
- Work on your brand
What is your brand about? What does it stand for? What are its values? There are many ways of posing what is essentially the same question, but it is an essential one to answer. The small firms that disappear without a trace are so often those that don’t seem to be different in any way to the competition.
Your company, after all, is the upstart compared to the ‘big boys’, so it does need some distinctive selling points. It’s your message that people will really remember you for – even if they don’t become your customers.
- Get the right people together
Even the greatest individual superstars can’t achieve everything on their own. Whether it’s Cristiano Ronaldo, Taylor Swift or yourself that you have in mind, so much depends on the assembly of the right background team.
With the most suitable team of staff as well as partners and customers, your business will definitely make itself more distinctive – whatever its size. These are the people who take on roles as brand leaders and advocates, spreading your company’s values and messages far and wide and to the right people.
- Embrace the potential of digital
It’s staggering how many small business owners still make the mistake of thinking that the Web just isn’t ‘relevant’ to their particular business niche. The truth is that if you aren’t scooping up customers online, a competitor almost certainly will be.
Increasingly, online is where the really lucrative audience is, irrespective of industry or niche. There are all manner of ways of making your given products or services ‘translate’ on the web, even if you don’t construct a fully-functioning ecommerce store and instead largely use it to promote your high street presence.
It helps that online marketing can manifest in so many different ways. You may use all manner of combinations of Twitter, Facebook, LinkedIn, Tumblr, YouTube and Google+ to communicate your business messages, although this does make it all the more important to choose the right platforms and be sure of what exactly your business messages are.
It can be so easy for those tapping into digital marketing for the first time to communicate the right messages at the wrong time, or simply the wrong messages at the wrong time. However, there’s no doubting that when done right, online marketing allows smaller firms to operate on a relatively level playing field with the major corporations.
- Consider what the competition is doing
There are various ways of reacting to what your rivals are doing. You may admire their methods and consider how you can adopt them for your own small firm’s ends, or specifically aim to do something that the competition isn’t presently doing.
Consider FCR Media’s all-encompassing digital packages when you are seeking to maximise your reach as a small firm. We specialise in marketing SMEs so you can focus on your business!