Effective reputation management on social media
Today, if you type any vaguely known company’s name into Google, you’ll be presented with a host of relevant links – many of them being social media links. The thing about social networks like Facebook, Twitter and LinkedIn is that people are always using them to chat about organisations like yours… and the results may not always be pretty.
However, this only makes your own organisation’s far-reaching presence on social media all the more crucial. By maintaining an official presence on the below social networks, you can ‘own’ your search results, which is vital to safeguarding your firm’s online reputation.
Assemble as complete a Facebook page as possible, and you’ll project the most professional, capable and informative appearance. Facebook is naturally a crucial platform on which to directly engage with customers and clients, presenting a wide variety of content and responding quickly and appropriately to queries and complaints.
The micro-blogging service has revolutionised customer service for big corporations like Microsoft, significantly cutting costs while boosting visibility and enabling quick and efficient responses to customer queries. It’s also the perfect channel for publicising one-time-only promotions, discounts and offers.
Google+
As you might expect, Google looks kindly upon its own social network, which is consequently closely intertwined with the search engine. Yes, social signals count for something regardless in determining your search engine result rankings, but you can be especially sure of that with content posted on Google+
YouTube
YouTube is an especially suitable platform on which to have a presence if customers are constantly asking you the same questions about how to use your products or services.
With YouTube, you have a highly engaging means of sharing ‘how-to’ and advice videos, which can be easily shared in turn by other users. The more you proactively answer customers’ questions through YouTube, the less likely they are to voice grievances elsewhere online, aiding your company reputation.
Organisations that are associated with high quality visuals are also strongly associated with high quality products and services – and what better platform could there be for sharing such visuals with the world than Pinterest?
A branded profile on Pinterest allows you to create boards of images themed around relevant product or service categories. Certainly, many a fashion-oriented company has made Pinterest their number one social media destination – with great results.
goldenpages.ie
goldenpages.ie, our flagship platform is highly influencial amongst Irish Consumers. With a reviews feature, users will often contribute reviews based on their direct experience of a product or service.
The leading professionally-oriented network is especially important in building your reputation among industry peers, in turn assisting the development of those all-important B2B relationships. It’s another platform not to be overlooked when coordinating an effective social media presence for online reputation management.
Enquire today about FCR Media’s Digital Pack, which gives your organisation a powerful Facebook and Google+ presence alongside such perks as a mobile website, search engine optimisation management and search engine advertising.
FCR Media now offers customers a free Social Media Monitoring tool. Call us today for more information 016188000