As you know, Google is constantly testing new solutions with it’s AdWords™ platform and we have been working very closely with our Google Channel Partner team to understand how we can use these changes to benefit our customers.

Did you know that over the past year “near me” searches on Maps have doubled.

adword-map

Tip: Maximise your presence on Google Maps by updating your Google My Business listing and enabling your Location Extensions. Now when you run an Adword™ campaign you will stand out from the competition with a “Purple Pin”

Talk To Our Adwords Team To Help You Set This Up Find Out More | Book An Appointment

As a Google Premium SME Partner in Ireland, we at FCR Media are able to leverage our access and knowledge to help you get the best possible return on your investment. To learn more about Google Maps click here to see the Google Support Center or Contact Us and we will be happy to help you understand the options available

citations

WHY DO CITATIONS MATTER TO YOUR BUSINESS IN 2016?

What is a Citation? A Citation is the mention of your Business anywhere on the Web predominantly Name, Address and Telephone or (NAP) for short, with or without a link back to your website.

Google-LogoWhy is this Important? Citations are one of Main Ranking Elements that Google will use when deciding where it Ranks your Business in the Search Results. For example, if you have two slightly different version of your Name, Address, Phone Number search engines could view this as two separate companies which essentially halves your web presence. As you can imagine, if there are 3 or 4 versions of this info on the web, the problem gets worse and worse.

Consistency is Key! To gain extra SEO value for your Business from Citations it is important to display the same Name, Address and Telephone you use on your Website or wherever you are Listed Online.
Citations do not require a link back to your site in order for your Business to gain SEO juice but if there is differences in how your Name, Address and Telephone is displayed on the Web then Google will not be able to attribute the SEO value to the right NAP.

Check your Citations for Free!

Check Citations Here

myflowershop citation exampleHere’s an Example … Let say you are Florist in Dublin with two Listings – one on Directory A, and another on Directory B.

To a user this is accurate as it correctly identifies your Business but to a Google Bot it is not! On Directory A your Business Name is actually your Web Address but is not clickable and also the phone number on Directory B is different. Google would not be able identify that these Two Listings relate to the same Business.

Quality over Quantity! The more High Value Sites that you List your Business on the more people will see it and contact you. For example Google would consider a Listing on Established Directory sites like GoldenPages.ie more valuable than a Listing on Random Website used to build links.

matching-ukQuick Fact! 73% OF Customers don’t search for your Business again if the get the wrong information.

 

We Recommend

ss SnapSync

In a busy market place what makes one petrol station, one B&B, or one cafe stand out above another? Up to 80% of local searches on mobile devices result in purchases.
SnapSync is the world’s most advanced and sophisticated Presence Management tool

Visit Website

Startup-Gathering

Your invitation to the Startup Gathering Events from Bank of Ireland in Dublin next week!

The Start Up Gathering 2015 is fast approaching, with events scheduled next week all across the country.

We’ve heard that Bank of Ireland  are running a series of free events in Dublin to support the Start Up Gathering 5th-9th October.

Giving 1,000+ Businesses the opportunity to ‘Showcase’, Learn Digital Marketing, Network with Mentors and hear from various sector leaders.

Partnering with key industry bodies such as Bord Bia, Digital Hub, Failte Ireland, Retail Excellence Ireland and Enterprise Ireland, they have a fantastic list of high profile speakers, mentors and trainers.

Start Up Gathering Schedule

See the full schedule and register directly at  http://bit.ly/1MUwJ4u

Please contact boisg15@gmail.com with any queries.

 

new-york-city

Official Announcement: FCR Media are Exclusive Irish Yext Partner

NEW YORK & DUBLIN , May 12, 2015 /PRNewswire/ — Yext today announced the introduction of goldenpages.ie, Ireland’s leading directory site, to PowerListings Global, as well as the expansion of the network in 7 additional countries.

Powered by FCR Media, goldenpages.ie is Ireland’s most prominent listing directory across three platforms – print, online, and mobile. The online platform receives over 1.1 million monthly visits, with 78% of the Irish population using goldenpages.ie on an annual basis.*  Yext’s integration of the popular site into its network gives Irish businesses a direct line to the local customers they want to reach.

The additional publisher expansions to the network include AirYell, Avantar, Branchenbuch Deutschland, credibility.com, iBegin, ShowMeLocal, White & Yellow Pages, and Voradius.Yext-Certified-Partner-logo (3)“Adding a hugely popular directory site like goldenpages.ie to Yext’s roster underscores our commitment to providing our customers with the strongest global digital presence management solution,” said Howard Lerman, Yext CEO and Co-Founder. “We’re excited to have made such significant progress in our international expansion and have no intentions of slowing down.”

“At FCR Media, we are committed to providing our advertisers with the best online solutions on the market to fulfill our mission of ‘Facilitating Commerce and Relationships.’ Becoming Yext’s exclusive Irish Partner under the SnapSync.ie* brand allows us to further enhance the digital marketing services we offer Irish businesses,” said Cathal Dempsey, FCR Media Ireland Managing Director.

SnapSyncScan your site today on www.fcrmedia.ie/snapsync

*www.snapsync.ie – coming soon

Source: http://www.prnewswire.com/news-releases/yext-adds-irelands-leading-directory-site-goldenpagesie-to-powerlistings-global-network-300081782.html