Facebook Pages have always been central to how so many Irish businesses market themselves online, so whenever any changes are made to such a trusted platform, a leading digital and marketing agency like FCR Media is always going to take some notice of it.
Understandably, some of our clients (and marketers!) may be a little frustrated every time the social giant announces yet another tweak to its fabled Pages, but much like what we do, each change is invariably to your benefit, and is simply the result of continual and considered evaluation.
So, what is the change?
Announced on the Facebook Business News Page, the change involves the reconfiguration of the ads on the sidebar so that they look more like News Feed ads. Full roll out of the change isn’t due to happen until later in 2014, but as soon as this month, there will be some advertisers adopting the refreshed ad design.
Facebook’s justification for the change
With the ads in the sidebar being enlarged to match their News Feed counterparts, you also won’t see as many ads there. The change has been described by Facebook as offering advertisers “a simpler way to create ads and an enhanced creative canvas on the right-hand column of Facebook.”
On the Business News Page, under three headings of “A better experience for people”, “A simpler ad product” and “Availability”, Facebook stated that the new look and distribution of the ads was intended to improve the ad experience on the network. It claimed to have seen as much as three times greater engagement in early tests for the new design.
Facebook added that with the new ads mirroring the overall shape of desktop News Feed ads, it would no longer be necessary for marketers to choose separate images for placements in the News Feed and right-hand column. Both placements could now have the same image.
Good or bad news for businesses?
It seems that businesses have been responding more positively than negatively to the news so far. Certainly, marketers will be pleased to have less work to do in creating ads, at the same time as superior user engagement. However, some have wondered whether the smaller number of ads will lead to an increase in their price.
Contact FCR Media about your online presence
However, it’s worth realising that Facebook ads – whether in the News Feed or the right-hand side column – are far from the only aid to your Irish company’s success online. As a specialised digital agency, sales and marketing company in Ireland, FCR Media knows how to create a greater number of connections between businesses and prospective customers seeking information.
To that end, we have developed a comprehensive range of proprietary platforms and products, from SaySo.ie to goldenpages.ie. 78 per cent of Irish people use Goldenpages each year, which receives more than 1.5 million monthly visits.
FCR Media also offers the complete ‘Digital Pack’, encompassing Facebook Business Page and weekly updates alongside a host of other online marketing elements, such as search engine optimisation, search engine advertising and Google+ page setup. This all makes it another package helping to keep your Irish business ahead of its online competitors.