Virtual Assistants for Small Businesses


Hiring a Virtual Assistant for your Small Business

When setting up a small business, it can often be challenging as we can end up solely managing most of the business’s workload and many find it difficult to balance it on a daily basis. A full-time assistant does seem like the solution to this, but it can be very expensive to hire them and too much of a commitment for some new business owners, especially in terms of increased utility fees and insurance. This is where the convenience of a virtual assistant steps in.

What is a Virtual Assistant?

A virtual assistant (VA) is a remote online helping-hand who takes on tasks for you in order to reduce your overall workload, and can be situated anywhere in the world. A VA is usually an individual but can sometimes be comprised of a whole company of employees. These two kinds of VAs suit different businesses and business owners, depending on their needs.

With an individual, there is an opportunity for getting to know the person who will be taking on various jobs and tasks in your business. This is especially good for business owners who are sensitive about their business data. Having someone you can directly contact, converse with regularly and train to your standards are bonus features of an individual VA.

VA companies are also very helpful, especially for businesses with greater needs as they can manage larger jobs and project work by allocating tasks to multiple employees who can collaboratively get the work done faster than an individual could.

What kind of help can a Virtual Assistant provide?

Depending on the type of business you run, a VA can offer lots of help, especially with your online presence. Tasks they can generally perform include managing schedules, running customer service, taking on admin tasks, order fulfilment, managing social media accounts and campaigns, accounting, etc. The list goes on, and each task depends on the skillset of the VA in mind, however training for a particular task could be an option.

Keeping in touch with VAs via email and messaging is a great way to send quick notifications but video calls are a better way to build a relationship and explain the business and its goals in full.

Advice on hiring a Virtual Assistant

Before hiring, consider how close you want to work with a VA and implement these thoughts when choosing someone. Think about what tasks you can pass on that a VA will be able to perform with or without specific training, and if you are experienced enough in this task to explain what needs to be done with it. Consider how many hours should be dedicated to it.

The Growth of Small Businesses Online


It can’t be denied that the web is changing the way we do business – no matter our size. In previous times, businesses grew at a different pace. Now, everyone is desperately trying to get ahead and the web is fuelling this race. As a result, there are many developments in businesses, particularly small ones, which will continue to evolve alongside the digital landscapes.


With the adoption of ever-changing digital tools, new markets can be reached (and created). Not only is the web an extremely important factor in relation to small business growth, it is what connects businesses and these new markets. The use of digital tools help a business to analyse market behaviour. Results of this analysis guide businesses in improving their digital strategies.

A large part of the concept of new market is the growing generation of web users. Having shoppers who are pretty much raised online rapidly increases the need for extensive online accessibility. However, a key component in the evolution of these new markets are the products and services that said markets circulate around. Naturally, there is now an emphasis on digital products and the services that accompany them, therefore keeping up with trends is vital to stay relevant in future times.

Using even the most basic of digital features will make your business more available for consumers to get involved with. For example, making your business accessible via all types of digital devices, such as tablets, mobile and wearables (smart watch etc.). This is something that most new consumers expect to be in place.


Small businesses who have a strong online presence tend to be faster growing businesses – on and off the web. Given that the majority of shoppers now research products on the web before making a purchase (anywhere), having a strong online presence will help to propel a business forward in comparison to those who don’t. The “omnishopper”, who both researches and purchases online across various devices and also offline, is a prime customer for pushing this growth.

There are many factors as to why online presence leads to quick growth of a small business. These include social media, online advertising, website visibility and the strength of a business’s online presence. Optimising each of these factors helps to contribute to the end goal. Other factors include using advanced digital tools to help analyse customer behaviour in an industry, and can give insight on how a business can use this data to better their performance. The outlook for 2021 is that there will be a worldwide figure of 2.14 billion digital buyers, therefore it is important to utilise these elements of speedy growth to the best of our ability. The opportunity of expansion is increasing all the time, it seems.


Due to the speed of growth for small businesses, there is subsequently more opportunity for employment. The web is a relatively new part of business growth, so there are a lot more new jobs that are available, especially for the generation of digital natives. The bigger the business growth, the broader the range of jobs becomes.

Businesses with a digital-focused business strategy are likely to continue to create jobs with the development of the web, in e-commerce and marketing form. Many businesses who are known to thrive online as well as in store have dedicated teams focused on making their business as visible and relevant as possible. It is important to devote the proper amount of time to this and provide ongoing maintenance, while keeping up with digital trends, therefore having multiple pairs of hands available is necessary.

The fact is that the web increases small business success, and therefore some older businesses are falling behind. There are digital factors that may hold businesses back such as a lack of digital/technical skills, little access to broadband, lack of funding and also an old-fashioned mindset. In order to push growth in your business, having a strong online presence is key.