Open up the World with Paid Online Advertising

9888477-web-marketing-means-online-promotion-and-sellingPaid online advertising packs a real punch What’s all the fuss about with paid online advertising?

A whole world to be reached

Did you know that more than 2.9 billion people on earth have access to the Internet? That’s a whopping 40% of the global population opening up a massive market to any product or service.

We really are talking about an immense audience, every member of which could be potentially exposed to your company through online advertising.

If you aren’t tapping into this audience yourself, your industry competition certainly will be. With many billions being spent on paid online advertising every year across the world, it’s clearly worth the outlay for some of the most successful companies – and here are a few more reasons why.

A world of advantages, too

First of all, it’s worth considering just how many forms of paid online advertising there are. From banner and Pay Per Click (PPC) advertising, FCR Media’s own Google AdWords packages – to social media, email and mobile advertising, there really is an option suited to your kind of business and your desired target audience.

Indeed, paid online advertising is also extremely well-targeted, on the basis of demographics and other criteria. This certainly maximises your click-through chances.

There are so many aspects of your paid advertising campaign that you can customise and control. You could target those using a certain device – such as a smartphone or tablet – and/or have your advert appear when certain keyword terms are searched for. You can also advertise at a certain time or day of the week, and/or on the basis of the user’s location.

Get quicker, better, far-reaching results

Whatever you imagine traditional offline advertising to be capable of doing, paid online advertising can take it further. You might think that you’re reaching a lot of people by advertising in one of the major national newspapers, for example, but try comparing that to doing so on Google, which has 67% of the entire search engine market to itself.

You can get traffic so much quicker to your site with paid online advertising, too. Your organisation could be seeing results within minutes of your advert first hitting the eyes of viewers, and what’s more, that advertising has a brilliant record of converting into sales.

What more could you need to know to be convinced of the sheer power of paid online advertising? Get in touch with FCR Media now to investigate our highly-rated online advertising packages.

Merry Christmas from FCR Media


FCR Media would like to wish all of our Staff, Customers and Users a very Merry Christmas and a healthy, happy and prosperous 2015 to All!

Thank you for your support in 2014 and we look forward to working with you all again in 2015.

Your Small Business Guide to Reputation Management



Effective reputation management on social media

Today, if you type any vaguely known company’s name into Google, you’ll be presented with a host of relevant links – many of them being social media links. The thing about social networks like Facebook, Twitter and LinkedIn is that people are always using them to chat about organisations like yours… and the results may not always be pretty.

However, this only makes your own organisation’s far-reaching presence on social media all the more crucial. By maintaining an official presence on the below social networks, you can ‘own’ your search results, which is vital to safeguarding your firm’s online reputation.


Assemble as complete a Facebook page as possible, and you’ll project the most professional, capable and informative appearance. Facebook is naturally a crucial platform on which to directly engage with customers and clients, presenting a wide variety of content and responding quickly and appropriately to queries and complaints.


The micro-blogging service has revolutionised customer service for big corporations like Microsoft, significantly cutting costs while boosting visibility and enabling quick and efficient responses to customer queries. It’s also the perfect channel for publicising one-time-only promotions, discounts and offers.


As you might expect, Google looks kindly upon its own social network, which is consequently closely intertwined with the search engine. Yes, social signals count for something regardless in determining your search engine result rankings, but you can be especially sure of that with content posted on Google+


YouTube is an especially suitable platform on which to have a presence if customers are constantly asking you the same questions about how to use your products or services.

With YouTube, you have a highly engaging means of sharing ‘how-to’ and advice videos, which can be easily shared in turn by other users. The more you proactively answer customers’ questions through YouTube, the less likely they are to voice grievances elsewhere online, aiding your company reputation.


Organisations that are associated with high quality visuals are also strongly associated with high quality products and services – and what better platform could there be for sharing such visuals with the world than Pinterest?

A branded profile on Pinterest allows you to create boards of images themed around relevant product or service categories. Certainly, many a fashion-oriented company has made Pinterest their number one social media destination – with great results., our flagship platform is highly influencial amongst Irish Consumers. With a reviews feature, users  will often contribute reviews based on their direct experience of a product or service.


The leading professionally-oriented network is especially important in building your reputation among industry peers, in turn assisting the development of those all-important B2B relationships. It’s another platform not to be overlooked when coordinating an effective social media presence for online reputation management.

Enquire today about FCR Media’s Digital Pack, which gives your organisation a powerful Facebook and Google+ presence alongside such perks as a mobile website, search engine optimisation management and search engine advertising.

FCR Media now offers customers a free Social Media Monitoring tool. Call us today for more information 016188000

5 web design trends that are now out of date

5 web design trends that are now out of date

In any area of life, not merely the web, for every stone-cold design classic that remains as relevant now as the day it was conceived, there are many other trends that prove exactly that – mere passing trends.

That’s certainly the case in the world of web design. The online landscape is a fast-moving one, and design elements that once seemed cutting-edge can quickly come to look like a momentary fad in just a year or two’s time.

Here are five of the once-favoured web design techniques that are far from on-trend in late 2014.

  1. Flash intros

Flash used to be the must-have technology for organisations to incorporate into their homepages, and it was big news that the iPhone and iPad didn’t support it.

Alas, that proved the beginning of the end for Flash in many ways. More and more smartphones have since come along that have not incorporated support for the technology, which isn’t good news in the age of widespread mobile browsing and buying.

Nor do the search engines react well to Flash, so it could even hurt your site’s rankings.

  1. Huge homepage banners

It once seemed logical to have the company’s logo take up a large proportion of the website homepage – after all, it’s worth it to drum your firm’s name and colours into the minds of visitors, right?

Unfortunately, website visitors themselves generally don’t agree these days, considering such banners to be overbearing and to take up space that would be better reserved for content. Your site might be lucky enough to be able to make it work, but the greater likelihood is that it won’t be.

  1. Long-winded text

Who wants to visit any site and be confronted by impenetrable blocks of text? Doubtless, one might have once considered such a look wise, on the basis that it made the site look weighty and the company like one that had a lot to say.

These days, time-pressed web users would much prefer if you just quickly and clearly got to the point, particularly when they are browsing on their mobiles. Use bullet points, bold text, links… break up text wherever you can for readability’s sake.

  1. Autoplay videos

There’s nothing wrong with having a video on your site – after all, it gives a break from reading text or looking at still images, and there’s no doubt that web users respond to moving images and audio, often being compelled to stay longer on your site as a result.

However, making a video automatically play as soon as the visitor hits your homepage is more than annoying. It makes many a visitor look for the ‘pause’ button or simply click the ‘back’ button and head to the site of a competitor.

  1. Unwanted pop-ups

Similarly annoying are pop-ups. They were annoying in the early days of the Internet, and they remain annoying now. Most customers don’t want to have one shoved in their face when they are looking for other information about your products or services. The pop-out on the other hand is less intrusive and a little ‘du jour’ right now!

It doesn’t matter whether you’re inviting the visitor to enter a competition, ‘like’ your Facebook page, sign up for a newsletter or something else altogether – the same principle applies. It’s another website design trend of yesteryear to swerve well clear of in 2015!

If you’re in any doubt of the quality of your business website ask us for some pointers! Our web services team are available to take a look at your site. Simply call +35316188000 at your convenience!

How to make your Small Firm Stand out from the Pack

How to make your small firm stand out from the pack

Starting a business is easier than ever these days – the tricky thing is to make that business distinctive when it seems that even the smallest possible niches have been covered. However, there are still many extremely effective means of winning your small firm the all-important visibility of your potential customers .

  1. Work on your brand

What is your brand about? What does it stand for? What are its values? There are many ways of posing what is essentially the same question, but it is an essential one to answer. The small firms that disappear without a trace are so often those that don’t seem to be different in any way to the competition.

Your company, after all, is the upstart compared to the ‘big boys’, so it does need some distinctive selling points. It’s your message that people will really remember you for – even if they don’t become your customers.

  1. Get the right people together

Even the greatest individual superstars can’t achieve everything on their own. Whether it’s Cristiano Ronaldo, Taylor Swift or yourself that you have in mind, so much depends on the assembly of the right background team.

With the most suitable team of staff as well as partners and customers, your business will definitely make itself more distinctive – whatever its size. These are the people who take on roles as brand leaders and advocates, spreading your company’s values and messages far and wide and to the right people.

  1. Embrace the potential of digital

It’s staggering how many small business owners still make the mistake of thinking that the Web just isn’t ‘relevant’ to their particular business niche. The truth is that if you aren’t scooping up customers online, a competitor almost certainly will be.

Increasingly, online is where the really lucrative audience is, irrespective of industry or niche. There are all manner of ways of making your given products or services ‘translate’ on the web, even if you don’t construct a fully-functioning ecommerce store and instead largely use it to promote your high street presence.

It helps that online marketing can manifest in so many different ways. You may use all manner of combinations of Twitter, Facebook, LinkedIn, Tumblr, YouTube and Google+ to communicate your business messages, although this does make it all the more important to choose the right platforms and be sure of what exactly your business messages are.

It can be so easy for those tapping into digital marketing for the first time to communicate the right messages at the wrong time, or simply the wrong messages at the wrong time. However, there’s no doubting that when done right, online marketing allows smaller firms to operate on a relatively level playing field with the major corporations.

  1. Consider what the competition is doing

There are various ways of reacting to what your rivals are doing. You may admire their methods and consider how you can adopt them for your own small firm’s ends, or specifically aim to do something that the competition isn’t presently doing.

Consider FCR Media’s all-encompassing digital packages when you are seeking to maximise your reach as a small firm. We specialise in marketing SMEs so you can focus on your business!