5 Tips To Running a Profitable Google AdWords™ Campaign

1. Set the Objective

Ask this question: what is it you want your Google AdWords™ campaign to achieve (do you want to generate more calls, sell more products or services, drive more relevant traffic to your website). Setting your objective will help you design your campaign and define your goals. Also, it is important that your results be measurable so you can determine if your AdWords campaign is worth the investment.

Book a Free AdWords Consultation.

2. Research your Audience

It is vital you verify there is a search volume online for the products or services your business offers. Verifying that there is a search volume will help you decide if Google AdWords™ is right for your business. The Google Keyword Planner™ (https://adwords.google.com/KeywordPlanner) provides insights into how keywords and phrases might perform in Google. It also shows how competitive the keywords and phrases are, and estimates how much it will cost you to advertise for each keyword and phrase.

3. Review Your Website

There is no point in driving customers to your website if your site is low quality and performs poorly on Mobile Devices. If your site is low quality and not optimised for mobile devices, you will end up paying more for your AdWords campaign and customers will lose trust in your business. The speed and design of your website are your keys to success.

Get a Free Website Health Check.

4. Build the Campaign

Once you have set your objective, identified the keywords and phrases, and are happy your website is of a good standard, you can then start to build your AdWords campaign.

Here are three things to consider:

Expanded Ad Text
In a nutshell, expanded text ads let you include more information about your business in the ad copy. We could dive deep into this, but Google already has some great information that can be found here.

Include Keywords In Your Ad Copy
Put keywords you are bidding on into the headline of your ad. For example, if you searched for “cheap holiday packages” and saw two ads, one ad showed “cheap holiday packages”, and another ad showed, “book a vacation online”. It is evident you would click the ad for “cheap holiday packages” as it is more relevant to what you wanted to find.

In AdWords, you can add snippets of information about what you are offering in the form of extensions. Sitelink extensions take users to specific pages of your website. Callout extensions show different offers or services that you provide (for example 24 hour service). Location extensions can help potential customers find your business by including your business address in the ads. Including some or all these will help lower the cost of your AdWords campaign.

5. Negative Keywords

Negative Keywords let you exclude search terms from your campaign. After your campaign is running for a week or so look at the search terms, that trigger your ads to show. Gain insights from the search terms report and add the search terms that are unsuitable to your business as Negative Keywords. Keep doing this continuously throughout the lifespan of your campaign. By adding Negative Keywords, you can focus more on the keywords that matter most to your customers.

These are some tips that will help you drive down the cost of your AdWords campaign. Most small businesses struggle with AdWords because they cannot dedicate the time to optimising the campaign. We would suggest you devote at least 45 minutes to 1 hour a week optimising your campaigns.

If you are new to FCR Media or an existing customer do not hesitate to book a meeting with one of our Digital Marketing Specialists who can help set you up with a profitable Google AdWords™ campaign.

360 Virtual Tours leave lasting impressions on consumers

A. 360 Virtual Tours help bring businesses to life in the digital space.

Companies can showcase all the details their customers love.

Click and drag to explore Paris Texas Bar and Smokehouse

Click Here To View More 360 Virtual Tours


B. Consumers can experience a business with a 360 Virtual Tour.

They walk around, explore and interact with a premises points of interest.

Experience Epic Ireland in 360.

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C. 360 Virtual Tours Promote Engagement.

360 Virtual Tours show on Google search results, Google Maps, goldenpages.ie listings but they can also be embedded on a website and shared on Facebook.

Businesses can encourage engagement by showcasing their business in 360 on goldenpages.ie, Facebook and Google. This helps build trust and leaves a lasting impression on consumers.

If you are new to FCR Media or an existing customer don’t hesitate to book a meeting with one of our Digital Marketing Specialists who can help promote your business online.

5 Local SEO Tips – How To Become More Visible Online

1. Verify your Business Accuracy on Google and other Leading Online Directory Sites.

Through SnapSync you can enter your business information and see how visible your business is everywhere online for free.


2. Add or Claim a Business Listing on Google My Business.

85% of people in Ireland use a Search Engine to find local information, and Google is by far the most Dominant Search Engine with over 90% market share. Verifying your Google My Business Listing gives you a better opportunity to show in the 3-pack for local searches.

Google 3-Pack

GOOGLE 3pack


3. Get Listed on High Authority Online Business Directories.

Listing your business on High Authority Online Business Directories like goldenpages.ie or Yelp helps build trust and generate more leads for your business.

Goldenpages.ie and Yelp are obvious choices, but it can be hard to determine what is a High Authority Online Business Directory. SnapSync.ie shows you how your business appears on the best Online Business Directory sites.


4. Optimise your website with Local Keywords.

Local keyword research will benefit your long term Local SEO goals. The problem with keyword research is that it can be time-consuming. Try to find some generic keywords that are relevant to your business and blend them with your location keywords.

Google Keyword Planner and Moz will help you find some generic keywords. Attempt to include keywords in your Websites Meta Data. Where ever you add Local Keywords make sure they are relevant to the context of that page. Google will penalise sites that try to manipulate a site’s ranking in Google’s search results.


5. Social Media.

Not every business has a Social Media presence. Some find it hard to choose the right social media site, and some don’t have the time to post regularly. If you are willing and able to add a social media channel, we suggest that you do. Social signals are good for local visibility.

Facebook is an excellent way to build relationships and communicate with current and potential customers. Also, it’s a great way for existing customers to share a positive experience of your business with their friends and family.

These are just some of the hundreds of different ways that can help your business become more visible online. We hope these tips help you get started.

If you are new to FCR Media or an existing customer don’t hesitate to book a meeting with one of our Digital Marketing Specialists who can help grow your business online.